|
Middle-, and bottom-of-funnel (tofu, mofu, and bofu) content isn't always possible. That's where sales enablement . Comes in: it's the process of providing your sales team with the information, content, and . Tools they need to sell more effectively. By using sales enablement, you have an unprecedented . Opportunity to make your sales activities more personalized and ultimately increase your bottom line. Here . We'll talk about how to create the content that your sales reps need the most.Why . Sales enablement?Companies with sales enablement content and technology in place win % more sales.
Needless . To say, % more sales than your competitor is a pretty solid competitive edge. Ways . To automate your sales processesstreamline your salesand it makes sense. In the bb world, sales . Don't occur when a random searcher clicks on a link after an idle search on . Google. Bb buyers are ardent researchers, and you can expect them to take their time . To study your product and your value props, and evaluate alternatives before making a decision. . In fact, a recent study revealed that an average bb buyer consumes at least pieces .
Of content before making a purchase. Having that content ready not only gives leads what . They're looking for—and sales teams the preparation they need—but it also helps you figure out . What materials your prospects are interested in and what stage they're at in their customer . Journey.How to create the content your sales team needssales enablement content usually comes in two . Main forms:content that speaks directly to leads or customers content that preps your sales team . Both content types benefit from hyper-targeting, so how do you determine what type of content .
| 
發表於 2025-3-6 17:53:25